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When Is Frozen Better Than Fresh?

fish delivery fish delivery in the UK

At Seafood Direct, we offer both fresh and frozen fish delivery in the UK — but mostly frozen. Why is this the case? Well, nothing beats a freshly caught fish. However, with many Brits having no direct access to a fresh catch, frozen fish is the best alternative.

From Shore to Door

The journey of a fresh fish from when it is caught at sea to when it is finally distributed can take many days. This means that a fresh fish could be several days old by the time it is available for purchase at your local seafood market. Frozen seafood retains its freshness and flavour profile. Freezing also preserves the nutrients that would otherwise deteriorate in fresh fish, limits the growth of microorganisms, and aids in the preservation of the meat's overall composition and quality. When you choose frozen, you get the flavour, nutrition, and quality of freshly caught fish.


When frozen seafood arrives at your door, it has already been processed and is ready to use! All you have to do is defrost it and decide how to consume it. Choosing frozen seafood also allows you to stock your refrigerator with a selection of different types of seafood in advance. So you are always ready to prepare a nutritious and delectable meal.


This is a big benefit for those who care about the environment. At Seafood Direct, we care about protecting our seas for future generations, and we make active efforts to source our seafood from sustainable sources. Not to mention that frozen products inherently have a smaller carbon footprint. Since they are frozen, they have a longer shelf life, which means there is less urgency in moving seafood from shore to door before the seafood deteriorates. 


Seafood is only available seasonally. Certain seafood may be of lower quality or simply unavailable at certain times of the year. When you choose frozen, you can enjoy the delicious seafood that UK waters have to offer throughout the year, regardless of the season. 


The market forces determine the cost of fresh seafood in the UK. At Seafood Direct, we can only estimate what will be available at the market each week to a certain extent and have no command over its value. Frozen seafood has much more predictable pricing, so customers may find that they receive more bang for their buck by opting for frozen over fresh.

Buy Fresh Seafood Online

Seafood Direct is the company to call if you are looking for fresh seafood delivery in Grimsby. Thanks to our location in Grimsby Seafood Village, as well as our partnering with local fishers and producers, you can be confident that the seafood you purchase from Seafood Direct is as fresh as it gets! To browse our fine selection of mouth-watering fresh seafood, please stop by our collections page! And if you have any questions about our seafood delivery service, call us at 01472 566000 or write to us at One of our representatives will get back to you shortly!

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